Final Project

Above is my letterhead and business card. I took my logo design from illustrator and placed it into the InDesign program. My original logo's name, "Spik'D" was a different font before. I decided to change it to Arab Brushstroke D because the original font look to mechanical. I decided to keep all the words/writings the same font, with different features. I went with the cyan blue again because most tracks have this type of color. For the letterhead I used illustrator to design track lanes for the corners of the paper. I used the image below to guide me.

 

 I incorporated the logo too, but small and above the address and contact information. I feel like it balances out the paper.

Below is my tri-fold brochure.

The first page I wanted to make simple and attractive so I just put the name of the company and the logo. I placed both images in via illustrator. When you open the brochure you see a quote from the famous runner Steve Prefontaine.

 

I placed the track image in the left corner to make use of the negative space. The middle page is the "About Us" section. It describes what the company is and what it wishes to accomplish. I used the same cyan blue for the banner but lowered the transparency so it would be easier to read the black font within. I placed another quote from Steve below the paragraph. Lining up the font took me some time, I didn't want to have any hyphenated words. To the left of the middle page is "Our Products." I broke up the paragraph into two smaller ones so the reader doesn't get lost in the words. Yet another quote was added above the track. I lowered the transparency of the track to about 50% on both pages so you could see the quote more clearly. The other side of the brochure explains the company's expertise on running. the same font, Arab Brushstroke D was used.

The back of the brochure displays the contact information. I wanted to make it a little larger than the rest of the brochures font because it really is the most important information. I wrote out the address in illustrator so I could include the cyan blue lines in the company name.

In the end, I'm satisfied with my final project. I really enjoyed working on it, perhaps because I had a better understanding of all the programs that we used throughout the semester. I had to test print many times to fix the alignment of the brochure and get it just right. I went to UPS to print out the final documents. I was upset that they only had one type of paper however. 

Brochure Sketch

Business Card/Letterhead Sketches

Corporate Identity Questionairee

1)   What is your business?

   We make our own running spikes,as well as sell other brands.

2)   Describe your business in one sentence

    We make top of the line running spikes and sell a variety of well known running sneakers.

3)   Who is your target audience?

    Runners of all gender, ages, athletic ability, and distance preference.

4)   Who are your competitors?

Sayville Running Company(on Long Island)

5)   What makes them better/worse than your product/service?

Sayville running company only has one location-in Sayville. They do not produce and distribute their own sneakers. They only sell other brands and have a limited selection on track spikes. They sell clothing and other running accessories. Spik'D specializes and focuses only on footwear and those accessories. 

6)   Do you currently have an identity?  (This is more for companies that are already established and you’re just revamping the logo/corporate identity.  If you have a new company or product, skip this question.)

No.

7)   (If your answer to #6 is no, skip this question)  What do you like about it and what don’t you like about it?

Skip.

These following questions might seem silly, but their purpose is to help generate ideas.

1)   How do you want your image to be seen in two years?

We want this company to be the primary stop for runners to obtain their running sneakers. We want to eventually be recognized by elite/professional runners from around the country.

2)   If your company was an animal, what animal would it be and why?

A cheetah, because our spikes are slim, durable, and built for speed.

3)   If your company/brand was a person, who would it be and why?

Steve Prefontaine, because he was a record-breaking, running legend. He introduced the world to the wonders of running as a serious and exciting sport. He set American records in almost every track and field race he ran in.

4)   If your company/brand was an object, what would it be

A pair of lightweight, victorious track spikes. 

5)   If your customer was a cartoon character, who would it be?

Road Runner, from Wile E. Coyote and Road Runner. He is constantly on the move and tearing up the roads at top speeds, turning everything he runs by into dust.

Project Four: Lyrical Collage

The song line lyric I decided to base my project on is "you're the closest to heaven that I'll ever be, and I don't want to go home right now." The line is from the song Iris by the Goo Goo Dolls. The background photo contained many of the clouds and such so I used the brush tools to enhance them. Some I made more luminous while others I added in some yellows to create image of light. The five images I Incorporated in are the stop, caution and go signs. For each one I used different effects, such as the stop sign I added the wind tool and for the go sign I crystallized it. I added in the hands holding the earth because its part of how I interpret the song lyrics. The image is a bit chaotic because,in my opinion, the singer can't decide if he should stay with the girl and live a "righteous" life or continue on his own in the worldliness of the world, which is one big mess.







Progress of the project.

Custom Graphic

 

I decided to create a abstract fall themed graphic with brushes and patterns. I created the background pattern. I used a gradient map for the pinkish background then used the preset leaf brushes to scatter the leaves around the paper. I changed the effects of the brush-including its outer glow and drop shadow. I saved it as one of my own pattern presets. I then used the same leaf brush but adjusted the transparency and effects to create a whole new brush that I saved. I used my new brush on a new layer to place the leaves on top of my background gradient in a green hue. I transformed my background slightly to include many grass brushes at the bottom of the frame. The scatter option was important for this. I also created a new pumpkin brush from http://thesqueakygrocerycart.blogspot.com/2012/09/free-pumpkin-master-pumpkin-patterns.html. I transformed the image and made it my own in order to fit in the graphic. I also got a scarecrow from http://riartdesigns.blogspot.com/2010/11/freebie-fall-scarecrow.html. For this image I sharpened the edges and exposure.

Assignment 5: Photoshop Insertion

I decided to insert myself in two different places because I would love to travel to both and I wanted to practice a little more with the lasso tool. 

The first place I decided to PhotoShop myself in is Hawaii. I always wanted to go there, and was even considering going to college there. This was my first insertion so I look a little bright but I did attempt to blend myself as much as i could with the background elements.

 

The second place I have always wanted to go is Paris. I had to crop the image for this photo so it wouldn't be so far away, to the point where I would have to insert myself even smaller. With the free transform tool I did my best in sizing myself appropriately. I also changed the background elements slightly. I changed the contrast and brightness slightly to best match body appearance.