Project 3: Lava Lamp

The word I decided to base my illustrator project on was "groovy." The word inspired my aesthetic choices. When I think of groovy i think of bright,neon-like colors. Therefore, I chose light green and blue for the maority of the background color. These two colors are complementary to each other,creating a visual appealing effect. For the background I used the pencil tool and the eye dropper tool alot. I then did the Blur effect to mesh the colors together nicely. The lava lamp is deisgned using a various amount of tools, such as the pen, pencil, and effect designs. I wanted to make the peace sign stand out since peace in itself is a bold statement. I constructed the sign using the pathfinder and divide tools. I used plenty of layers and sublayers to create this trippy, almost messy like vector image.

 

Here are some of the references I used:

 

EC Assignment !

Spik'D Running Co.

For my company "Spik'D Running Company" I decided to design a logo that references back to a track lane. Mostly all serious track and field athletes could recognize it resembles a track by the starting triangle and the dashed lines within the image used for sprinters. I went with this color blue because on most tracks, the triangles are actually this shade of color. I only decided to outline the shape with the blue, however, because I feel like it would be too bright if the shape was filled in entirely. The rest of the logo is black. I made the logo semi-simplistic so it has more versatility and its features would not be lost if the image had to be shrunk down to fit on various signs/products. The font I decided to use for the word "Spik'D" is bold and tough- which most track athletes are. It is not overly masculine though, so females won't be turned off. The "running company" underneath "Spik'D" is italicized and smaller because I'm hoping people will become familiar with just saying "Spik'D" and think about running. I put these words in the same blue I used for the triangle and actually made the lines within dashed. Another fun fact about the company in general is that the big D in the word "Spik'D" actually refers to me-in that many of my friends call me by Dee.


Below is my progress with the logo. I didn't feel like this design was up to par or represented a track well. The red color also was too vibrant up against the black in my opinion.

This is another track reference I used for designing my logo.

Reference for Logo

This is one of the references I'm using for my logo. Working on really trying to make the logo look like a track lane, in the simplest way.

Caligramme Image

 

PEACE SIGN

Sketches for Spik'D Running Company

 





1. The first logo is in the design of a foot with a spike coming out of the middle of it. I would make the spike 3D like and black. The foot would have no fill and the company name would be colored.

2. This logo is just a running shoe spike that would have a black outline and the Spik'D font would be on the inside of the circular part of the spike. The flame- like lines coming off the spike represent speed and would be a warm color.

3. The third design is one of my favorites. The lines are simple yet timeless and the outer lines represent track lines. The arrow gives off the emotion of moving forward, fastly. The quality of that line would be thick. The logo would be black with the exception of the tiny arrow coming off the end of the thick line, which is almost spike like. I was thinking of making it red or purple.

4. This design would have a thick flag-like pole with a spike, that could look like a flag, coming from the top. It would have a more masculine feel/texture. The 'D from the name Spik'D would be the only letter in the flag, the rest would be written around the image.

5. The last logo would have a good usability and could be considered timeless. I have two black lines crossing towards the back, representing a track. The lines would start out thick and then thin out in the back, giving the feeling of motion. Perfect for a track company. The lines in the middle would be thin and representing the track line lanes. I would use either a neon or warm color for the brand name.

Project 2: Logo Brainstorming

For this part of the project I started brainstorming early and was able to think of ideas throughout the days. I wanted to create companies/products that were of interest to me- something I would actually purchase/use. Four of the five ideas are products and the last idea is for a fast food company.

1. LipLocks: this company will sell lip gloss but lip gloss that is embedded into lockets that are wearable. The line would included various flavors of lip gloss, from simple flavors such as vanilla, to more extreme flavors like banana cream. The lockets are to be small but big enough to be filled with gloss that people can use their fingers to apply. Lockets can be attached to chains of necklaces and dangling from bracelets. One logo idea would be of a lime green heart locket or a locket designed like lips.

2. Pictoscraps Inc: a scrap booking company that sells everything you'd ever need to create a beautiful scrapbook. Anything you could think of - from simple tape dots to graphic paper and scrap booking trimmers. It would be sold at major scrap booking stores.

3. SportsED: with the tag line "sports equipment for the sports minded" this company would be an affordable one that sells sports equipment. It's product line would be sold in sporting goods stores all over, such as Modell's and Sports Authority. The logo will have a good visibility.

4. Spik'D Running Company: this company will sell all types of running shoes but will be known for their high performance, extreme lightweight spikes (running sneakers with spikes at the bottom used for track and field track events). The logo will be unique, representing running, and placed on all their products. They will produce a various amount of running apparel but mainly focus on their shoes. Every month they will announce and produce a new line of spikes that will be highly advertised. It will be a popular, well known brand among the elite runners.

5. Burger TO Beyond: originally I came up with the company to be called burgers and beyond but looked on google to find there were a dozen of those throughout the country already. Burger To Beyond would be a fast food restaurant known for their thick, juicy burgers and their restaurants to be set up like outer space. The food prices will be in the affordable range- not expensive but nothing on "dollar" menus. Their logo will be solar space like and retro looking in font.