Project 2: Logo Brainstorming

For this part of the project I started brainstorming early and was able to think of ideas throughout the days. I wanted to create companies/products that were of interest to me- something I would actually purchase/use. Four of the five ideas are products and the last idea is for a fast food company.

1. LipLocks: this company will sell lip gloss but lip gloss that is embedded into lockets that are wearable. The line would included various flavors of lip gloss, from simple flavors such as vanilla, to more extreme flavors like banana cream. The lockets are to be small but big enough to be filled with gloss that people can use their fingers to apply. Lockets can be attached to chains of necklaces and dangling from bracelets. One logo idea would be of a lime green heart locket or a locket designed like lips.

2. Pictoscraps Inc: a scrap booking company that sells everything you'd ever need to create a beautiful scrapbook. Anything you could think of - from simple tape dots to graphic paper and scrap booking trimmers. It would be sold at major scrap booking stores.

3. SportsED: with the tag line "sports equipment for the sports minded" this company would be an affordable one that sells sports equipment. It's product line would be sold in sporting goods stores all over, such as Modell's and Sports Authority. The logo will have a good visibility.

4. Spik'D Running Company: this company will sell all types of running shoes but will be known for their high performance, extreme lightweight spikes (running sneakers with spikes at the bottom used for track and field track events). The logo will be unique, representing running, and placed on all their products. They will produce a various amount of running apparel but mainly focus on their shoes. Every month they will announce and produce a new line of spikes that will be highly advertised. It will be a popular, well known brand among the elite runners.

5. Burger TO Beyond: originally I came up with the company to be called burgers and beyond but looked on google to find there were a dozen of those throughout the country already. Burger To Beyond would be a fast food restaurant known for their thick, juicy burgers and their restaurants to be set up like outer space. The food prices will be in the affordable range- not expensive but nothing on "dollar" menus. Their logo will be solar space like and retro looking in font.