Brochure Sketch

Business Card/Letterhead Sketches

Corporate Identity Questionairee

1)   What is your business?

   We make our own running spikes,as well as sell other brands.

2)   Describe your business in one sentence

    We make top of the line running spikes and sell a variety of well known running sneakers.

3)   Who is your target audience?

    Runners of all gender, ages, athletic ability, and distance preference.

4)   Who are your competitors?

Sayville Running Company(on Long Island)

5)   What makes them better/worse than your product/service?

Sayville running company only has one location-in Sayville. They do not produce and distribute their own sneakers. They only sell other brands and have a limited selection on track spikes. They sell clothing and other running accessories. Spik'D specializes and focuses only on footwear and those accessories. 

6)   Do you currently have an identity?  (This is more for companies that are already established and you’re just revamping the logo/corporate identity.  If you have a new company or product, skip this question.)

No.

7)   (If your answer to #6 is no, skip this question)  What do you like about it and what don’t you like about it?

Skip.

These following questions might seem silly, but their purpose is to help generate ideas.

1)   How do you want your image to be seen in two years?

We want this company to be the primary stop for runners to obtain their running sneakers. We want to eventually be recognized by elite/professional runners from around the country.

2)   If your company was an animal, what animal would it be and why?

A cheetah, because our spikes are slim, durable, and built for speed.

3)   If your company/brand was a person, who would it be and why?

Steve Prefontaine, because he was a record-breaking, running legend. He introduced the world to the wonders of running as a serious and exciting sport. He set American records in almost every track and field race he ran in.

4)   If your company/brand was an object, what would it be

A pair of lightweight, victorious track spikes. 

5)   If your customer was a cartoon character, who would it be?

Road Runner, from Wile E. Coyote and Road Runner. He is constantly on the move and tearing up the roads at top speeds, turning everything he runs by into dust.

Project Four: Lyrical Collage

The song line lyric I decided to base my project on is "you're the closest to heaven that I'll ever be, and I don't want to go home right now." The line is from the song Iris by the Goo Goo Dolls. The background photo contained many of the clouds and such so I used the brush tools to enhance them. Some I made more luminous while others I added in some yellows to create image of light. The five images I Incorporated in are the stop, caution and go signs. For each one I used different effects, such as the stop sign I added the wind tool and for the go sign I crystallized it. I added in the hands holding the earth because its part of how I interpret the song lyrics. The image is a bit chaotic because,in my opinion, the singer can't decide if he should stay with the girl and live a "righteous" life or continue on his own in the worldliness of the world, which is one big mess.







Progress of the project.

Custom Graphic

 

I decided to create a abstract fall themed graphic with brushes and patterns. I created the background pattern. I used a gradient map for the pinkish background then used the preset leaf brushes to scatter the leaves around the paper. I changed the effects of the brush-including its outer glow and drop shadow. I saved it as one of my own pattern presets. I then used the same leaf brush but adjusted the transparency and effects to create a whole new brush that I saved. I used my new brush on a new layer to place the leaves on top of my background gradient in a green hue. I transformed my background slightly to include many grass brushes at the bottom of the frame. The scatter option was important for this. I also created a new pumpkin brush from http://thesqueakygrocerycart.blogspot.com/2012/09/free-pumpkin-master-pumpkin-patterns.html. I transformed the image and made it my own in order to fit in the graphic. I also got a scarecrow from http://riartdesigns.blogspot.com/2010/11/freebie-fall-scarecrow.html. For this image I sharpened the edges and exposure.