Corporate Identity Questionairee

1)   What is your business?

   We make our own running spikes,as well as sell other brands.

2)   Describe your business in one sentence

    We make top of the line running spikes and sell a variety of well known running sneakers.

3)   Who is your target audience?

    Runners of all gender, ages, athletic ability, and distance preference.

4)   Who are your competitors?

Sayville Running Company(on Long Island)

5)   What makes them better/worse than your product/service?

Sayville running company only has one location-in Sayville. They do not produce and distribute their own sneakers. They only sell other brands and have a limited selection on track spikes. They sell clothing and other running accessories. Spik'D specializes and focuses only on footwear and those accessories. 

6)   Do you currently have an identity?  (This is more for companies that are already established and you’re just revamping the logo/corporate identity.  If you have a new company or product, skip this question.)

No.

7)   (If your answer to #6 is no, skip this question)  What do you like about it and what don’t you like about it?

Skip.

These following questions might seem silly, but their purpose is to help generate ideas.

1)   How do you want your image to be seen in two years?

We want this company to be the primary stop for runners to obtain their running sneakers. We want to eventually be recognized by elite/professional runners from around the country.

2)   If your company was an animal, what animal would it be and why?

A cheetah, because our spikes are slim, durable, and built for speed.

3)   If your company/brand was a person, who would it be and why?

Steve Prefontaine, because he was a record-breaking, running legend. He introduced the world to the wonders of running as a serious and exciting sport. He set American records in almost every track and field race he ran in.

4)   If your company/brand was an object, what would it be

A pair of lightweight, victorious track spikes. 

5)   If your customer was a cartoon character, who would it be?

Road Runner, from Wile E. Coyote and Road Runner. He is constantly on the move and tearing up the roads at top speeds, turning everything he runs by into dust.